Tourism in Brazil will be worth US$ 6.9 billion to the Brazilian economy by 2023

07-02-24

In 2023, Brazil's economy experienced a remarkable boost thanks to the injection of US$6.9 billion, approximately 34.5 billion reais, from foreign tourists. This impressive capital inflow not only set a record for the country but also catapulted Brazil to the top spot in the ranking of tourism receipts in South America, according to a report unveiled Monday by UN Tourism.

This achievement stands out even more when considering the post-pandemic recovery, placing Brazil in an enviable second position in the Americas with a 15% increase over pre-pandemic levels. Mexico leads the way, while globally, Brazil ranks fourteenth. Serbia took the title of the country with the highest growth in this area, registering an increase of 79%.

The year 2023 also surpassed by 1.5% the record revenues of 2014, the year Brazil hosted the Soccer World Cup. Despite the fact that the National Tourism Plan forecast an 8.58% increase in international tourism revenues by 2023, the actual result surprised with an annual growth of 41%, compared to the US$4.9 billion brought in by international tourists in 2022.

Celso Sabino, Brazil's Minister of Tourism, attributed this success to the country's proactive promotion worldwide, including international visits by President Lula and an outstanding campaign to promote Brazilian tourist attractions at major international fairs. "Today we can celebrate the record 34.5 billion reais spent by foreign tourists in 2023," Sabino said.

Looking ahead, Sabino anticipates that 2024 will exceed all expectations. Massive attendance at the New Year's celebrations portends a carnival that he expects will attract a record number of international visitors to Brazil. A study by the Ministry of Tourism indicates that more than one-third of Brazilians plan to travel during the summer through March, with many interested in participating in Carnival.

Sabino assures that the federal government is providing comprehensive support to ensure that both residents and visitors enjoy optimal conditions of comfort, convenience, safety and infrastructure during these celebrations. With the coordination between cities and the support of various ministries, Brazil is preparing to offer an unforgettable experience to all tourists who decide to explore its cultural and natural riches during this vibrant season.