Brazilian Carnival anticipates record turnover

10-02-24

Carnival this year will surpass the levels reached last year. Brazil's National Confederation of Commerce estimates record revenues of US$1.8 billion for the period.

The country's biggest festival will generate some 25,000 temporary jobs, hotel occupancy of more than 60% throughout the country. Some cities report full occupancy in the period from February 9 to 12, the official dates of Carnival, although celebrations generally start earlier and extend beyond these dates.

The most important celebrations take place in the city of Rio de Janeiro, the capital of Carnival and the most popular destination for tourists. The destination invites both locals and visitors to experience and enjoy unparalleled nights. The forecast is that some 1,070 million dollars will be generated during the festive period in this city.

From Visit Rio, they point out that "Rio de Janeiro is increasingly consolidating itself as one of the country's main destinations for the celebration of Carnival, which plays a crucial role in boosting tourism and strengthening the local economy. When the city expands its range of events beyond the traditional carnival manifestations, it attracts even more visitors and reinforces its identity as a democratic destination that welcomes everyone."

The samba school parades are concentrated in the Sambadrome, a 700-meter-long catwalk where the samba schools compete with magnificent floats and massive parades in which the participants wear elaborate fancy costumes, making the Rio Carnival an unforgettable experience.