Arrival 360: Europe must prepare for the return of Chinese tourists
27-02-24
Destination experience providers have an unmissable event in Berlin these days. Arival 360 has held a new edition of its event to analyze everything surrounding the Tours, Activities, Attractions and Experiences sector.
In one of the most eagerly awaited debates, several experts sat down to discuss the prospects for Asia and Europe in the travel sector. There is no doubt that most destinations in Asia have made a full recovery, which helps that Europe is experiencing a strong recovery 2.5 times higher than the data recorded before the pandemic, according to a report by Klook. "The travel recovery is being reflected in increased bookings and a focus on growth," says Wilfred Fan, Klook's Chief Commercial Officer.