World Tourism Film Awards honor the best tourism campaigns of 2024
01-12-24
36th World Tourism Film Awards celebrated the best tourism videos of the year, with Switzerland Tourism’s “The Ride of a Lifetime” earning the CIFFT Tourism Press Award 2024. The campaign, which promotes the Grand Train Tour of Switzerland, takes audiences on a scenic journey alongside the tennis legend Roger Federer and the comedian Trevor Noah.
In the production, the famous duo is shooting a commercial when a simple mix-up leads them to the “ride of a lifetime,” proving that in Switzerland, you are never on the “wrong train.” The campaign also won the coveted title of World’s Best Tourism Film in the Tourism Products category. Switzerland’s success continued, with two additional awards: World’s Best Tourism Film in the Country Promotion category for “The Perfect Shot” and a fifth-place finish in the same category with “Autumn for Our Senses.”
To receive the CIFFT Tourism Press Award 2024, the production was reviewed by a panel of 84 travel journalists from leading international media outlets across 36 countries. Their feedback underscored its appeal: “Charming, hilarious, tension-filled, brilliant.”; “An original and funny story with characters that allow you to connect immediately.”; “It’s a winning video, unquestionably—it’s great!” shared some jury members.