The race to lead the World Tourism Organization (UNWTO)

19-12-24

As 2024 draws to a close, the World Tourism Organization (UNWTO) prepares to elect its next Secretary General, with three prominent candidates in the running: Gloria Guevara of Mexico, Harry Theoharis of Greece, and Zrurab Pololikashvili of Georgia, who is running for a third term if re-elected. 

This electoral process will not only set the direction of the institution in the coming years, but will also define global strategies for the sustainable development of tourism, a vital sector for the world economy and social welfare.

So far, among the candidates are Gloria Guevara, former Minister of Tourism of Mexico and a globally recognized leader, Harry Theoharis, former Minister of Tourism of Greece, known for his innovative and sustainable approaches, and Zurab Pololikashvili, current Secretary General who is seeking a third term after seven years at the helm of the organization.

Each candidate represents a unique vision for addressing the challenges and opportunities of global tourism. From the promotion of sustainability and technological innovation, to the need for policies that strengthen international cooperation, these proposals reflect the diversity of approaches needed to revitalize a key sector for millions of people and communities.