Strategic collaboration: JCB and Kobe Tourism Board focus on Indonesia

08-12-24

In an innovative collaboration, JCB, a leading Japanese financial services brand, and the Kobe Tourism Bureau have partnered to develop tourism promotion strategies focused on attracting visitors from Indonesia, a booming market for Japanese tourism. This effort seeks to capitalize on Indonesians' growing interest in Japan as a destination by facilitating a more personalized and accessible travel experience.

The main objective of this collaboration is to maximize Kobe's appeal among Indonesian tourists, who, in recent years, have shown a marked interest in Japanese culture, cuisine and landscapes. Indonesia, with a majority Muslim population, requires specific adaptations, such as offering halal options and culturally sensitive tourism services. Through this partnership, Kobe's tourism infrastructure is planned to be expanded to meet these expectations, fostering inclusive and sustainable tourism.