Key trends in Asia-Pacific Travel 2025

25-12-24

The Pacific Asia Travel Association (PATA) UK & Ireland has identified nine key trends that will influence travel to the Asia-Pacific region in 2025.

1. Valuing the travel agent experience

Despite the proliferation of online booking options, travelers continue to value the travel agent experience. Complex itinerary planning and the demand for sustainable tourism in Asia-Pacific highlight the importance of expert advice to personalize experiences and simplify the booking process.

2. Preference for secondary destinations

There is a growing trend toward choosing less crowded destinations, known as secondary destinations, rather than traditional tourist hotspots. This preference is driven by the desire to avoid crowds and explore authentic places. In addition, many tourism offices promote these areas to mitigate over-tourism in popular regions.

3. Search for authenticity

Travelers in 2025 will show a penchant for authentic experiences, eschewing standardized vacations. They seek immersive interactions that allow them to connect with local culture, cuisine and natural landscapes, enriching their experience of the destination.