Gloria Guevara presents her candidacy for the UN Tourism Secretariat Genera

Gloria Guevara presents her candidacy for the UN Tourism Secretariat General

11-12-24

Gloria Guevara Manzo, one of the most influential figures in the global tourism sector, has made official her candidacy to assume leadership as Secretary General of the World Tourism Organization (UNWTO). Backed by the Mexican government, her nomination underscores Mexico's commitment as a global tourism power and Guevara's unique experience in the industry.

With more than 35 years of experience in tourism and technology, Gloria Guevara has demonstrated her ability to generate significant changes in the sector. With a degree in Computer Science from Universidad Anahuac and an MBA from the prestigious Kellogg School of Management at Northwestern University, she has worked in key positions in both the private and public sectors. Her tenure as Mexico's Secretary of Tourism between 2010 and 2012 left a mark by implementing the “National Agreement for Tourism”, a comprehensive strategy that boosted Mexico as a competitive destination on the global stage.

In the international arena, Gloria Guevara assumed in 2017 the presidency of the World Travel and Tourism Council (WTTC), where she led initiatives to address the COVID-19 crisis, including the development of safe travel protocols and collaboration with governments around the world. This work reaffirmed his ability to unite global efforts for the benefit of a key sector for the world's economies.

His vision for UNWTO is clear: to strengthen the organization and maximize the value it offers to its member countries. In a message recently posted on his social networks, Guevara expressed his gratitude to the Mexican government for supporting his candidacy and reiterated his commitment to the development of tourism as a tool for sustainable growth and job creation.

“Mexico is a tourism powerhouse, and its commitment to the sector is recognized around the world. I have worked for 35 years in tourism development, and supporting my country is a priority. Strengthening the organization and increasing the value it offers to all its members globally is fundamental,” Guevara said in her message, where she also mentioned key government figures who have been part of this support.

Gloria Guevara's candidacy comes at a crucial time for global tourism. With her vast experience and proven leadership, Guevara is positioned as one of the strongest options to lead the organization in the coming years.

Throughout her career, Guevara has been recognized on multiple occasions for her contribution to tourism. She was awarded the Good Neighbor Award by the U.S.-Mexico Chamber of Commerce and has been listed as one of the most influential women in Mexico by media outlets such as CNN and Forbes. In addition, her tenure at the Mexican Tourism Board has earned her international recognition for her innovation and results.

In a global context where tourism faces significant challenges, Gloria Guevara's leadership promises an approach based on collaboration, innovation and sustainability. Her nomination reinforces Mexico's role as a key player in the global tourism agenda, and her experience as a global strategist and executive provides confidence in her ability to lead the necessary transformation in the sector.

The decision on the next UNWTO Secretary-General will have important implications for the future of world tourism. With her candidacy, Gloria Guevara offers a comprehensive vision, backed by decades of experience and an unwavering commitment to the advancement of tourism globally.

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