The nation has developed strategic policies that integrate economic development, environmental sustainability and social inclusion. These measures seek not only to attract foreign capital, but also to ensure a positive impact on local communities.

“Tourism is a transformative tool that drives sustainable development. In El Salvador, we have identified fertile ground for foreign direct investment, especially in areas such as infrastructure, ecotourism and community projects,” said a UNWTO spokesperson.

The Salvadoran strategy combines multiple elements that have generated interest among international investors. Among the most outstanding factors are:

• Renovated infrastructure: El Salvador has modernized its tourism and transportation facilities, offering better access to its main destinations.

• Diversity of tourist attractions: From paradisiacal surfing beaches to mountains and archaeological sites, the country offers a rich variety of options for different types of tourists.

• Tax and legal incentives: Simplified procedures and tax benefits are key tools for attracting foreign companies.

• Security and stability: With a significant reduction in crime rates in recent years, the country has improved its international perception as a safe destination.

The UNWTO initiative includes the promotion of projects that aim to benefit both investors and local communities. One of the outstanding cases is the public-private partnership that promotes the development of ecotourism in protected areas. This approach conserves natural resources while generating employment and diversifying local economies.

Efforts have also been made to integrate indigenous and rural communities into tourism programs, ensuring that economic benefits reach families directly and respect their cultural traditions.

In line with global trends, El Salvador has begun to incorporate technology into its tourism strategies. The development of mobile applications for the promotion of destinations, the digitization of tourism processes and the implementation of sustainable practices are fundamental pillars of its plan.

In addition, the country is developing tourism routes that minimize environmental impact and prioritize the use of renewable energy in hotels and tourism services. These measures reinforce the Salvadoran commitment to the Sustainable Development Goals (SDGs) promoted by the United Nations.

The Salvadoran government estimates that, with the support of the UNWTO and the interest of the private sector, tourism could contribute up to 10% of the Gross Domestic Product (GDP) in the next five years. However, the road is not without its challenges. The need to maintain a balance between economic development and conservation of cultural and environmental heritage remains a key challenge.

On the other hand, experts point out the importance of continuing to strengthen the education and training of tourism personnel to guarantee international standards of quality and service.

El Salvador's approach has caught the attention of other Central American countries, who see its model as an example to follow. According to the UNWTO, regional integration is fundamental to maximize the area's tourism potential, attracting a greater number of international visitors and strengthening local economies.

With innovative initiatives and a strong commitment to sustainability, El Salvador is demonstrating that tourism can be a powerful tool for economic and social development. Its model of attracting foreign investment not only drives national growth, but also sets a precedent for the region.

This moment represents a unique opportunity for the country to continue its path towards consolidation as a world-class destination, supported by inclusive policies, visionary projects and the backing of international organizations such as the UNWTO.