Cambodia tourism: growth driven by Asian and European markets

16-12-24

Cambodia's tourism sector has seen a remarkable rebound in 2024, surpassing pre-pandemic figures. From January to November, the country received 6 million international tourists, representing a year-on-year increase of 22% compared to the same period in 2023. Tourism Minister Huot Hak announced these figures during the opening of the 11th Sea Festival in Kampot province, highlighting the resilience and growth of the Cambodian tourism industry.

Based on current trends, Cambodia is projected to reach 6.7 million international visitors by the end of 2024, surpassing the record 6.6 million recorded in 2019. This achievement reflects the country's efforts to revitalize its tourism sector in the wake of the global pandemic. Minister Huot Hak noted that strategies implemented to improve infrastructure, promote cultural heritage, and diversify attractions have positioned Cambodia as an even more attractive destination for international travelers.

Several elements have been instrumental in Cambodia's tourism recovery:

• Border reopening: timely removal of travel restrictions and efficient management of the pandemic have generated confidence among tourists.

• Events and festivals: celebrations such as the Kampot Sea Festival and the Angkor International Marathon have attracted numerous visitors, highlighting the country's cultural and natural wealth.

• Marketing campaigns: promotional initiatives targeting key markets such as China, South Korea and Europe have increased Cambodia's international visibility.

• Infrastructure development: investments in airports, road networks and accommodations have improved the traveler experience, encouraging repeat visits and extended stays.

• Diversification of offerings: in addition to iconic sites such as Angkor Wat, emerging destinations such as Kampot, Kep and Koh Rong have been promoted, attracting ecotourism and adventure enthusiasts.

Focus on Kampot

Kampot province, located in the southwest of the country, has emerged as a tourism growth focus. The 11th Festival of the Sea, held in this region, has highlighted its potential as a world-class destination. The festival, which celebrates Cambodia's maritime heritage, included cultural performances, water sports and local cuisine, attracting thousands of domestic and international visitors.

Kampot offers a unique combination of natural beauty and cultural experiences. Tourists can explore pepper plantations, admire colonial architecture and cruise the Kampot River, enjoying a tranquil and vibrant atmosphere. Government efforts to promote this province aim to consolidate its position on the international tourism map.

Future prospects

The sustained growth of tourism in Cambodia reflects a solid recovery and an effective promotion and development strategy. Diversification of outbound markets and continuous improvement of tourism infrastructure are key pillars in maintaining this upward trend. Looking to the future, Cambodia aims to establish itself as a preferred destination in Southeast Asia, offering unique experiences that combine cultural heritage, natural beauty and hospitality.

The influx of tourists from China, South Korea, Thailand, Vietnam and Europe has been crucial to the resurgence of the Cambodian tourism sector in 2024. The combination of government strategies, international promotion and development of new attractions has allowed Cambodia to not only recover, but to surpass pre-pandemic figures, positioning Cambodia as an attractive and growing destination in the region.