Shanghai launches autumn shopping and tourism festival

17-09-23

Shanghai is starting a new round of initiatives aimed at increasing consumption with a variety of promotions and easy payment options for overseas tourists.

The 2023 Autumn Shopping and Tourism Festival, which aims to promote a consumer-friendly atmosphere and integrate culture, tourism and commerce, promises a vibrant mix of activities and promotions to attract locals and visitors alike.

The campaign officially kicked off on Friday and will last until mid-October, coinciding with the Mid-Autumn Festival and National Day. There are more than 400 marketing activities scheduled.

Consumers can expect a variety of promotions across traditional brick-and-mortar commercial districts, well-known brand businesses, and numerous e-commerce platforms.