New name and look of Lufthansa's holiday airline introduced

07-09-23

Eurowings Discover, the Lufthansa Group airline born in 2021 to focus on flights to holiday destinations, is having a premiere. Not only is it changing its name to Discover Airlines, but it also has a new corporate identity. This is the second time in two years that it has changed its nomenclature, since it was born as Project Ocean.

With the new corporate image, marked by blue and yellow tones, they explain that they want to represent "the joy of traveling" and "discovering beautiful places", which is why they have opted for colors that evoke the sky, the sea, the sun and the beach.