The draft national strategy and roadmap for medical and wellness tourism has been developed, and the views of various stakeholders have been sought to ensure comprehensive planning.

Wellness tourism, characterized by the desire for a healthy lifestyle, stress reduction and authentic experiences, encompasses a variety of activities that promote physical, psychological and spiritual well-being. This trend encompasses not only health and wellness services, but also transportation, accommodation, food and beverage, shopping and other related services.

The World Wellness Institute has also launched a wellness tourism initiative to raise awareness and awareness of this rapidly growing sector. With the growing interest in wellness tourism, Ayurveda institutes, hospitality chains such as Airbnb and wellness centers/resorts have seen an increase in appointments. 

Rural destinations are gaining popularity, and with vaccination rates on the rise, people are keen to resume their travels, focusing mainly on national and regional attractions.

In the U.S., there is a notable preference for domestic travel, with travelers exploring exotic locations within the country. Demand for scenic cities and rural areas such as mountains, lakes and coastal destinations is increasing due to escalating travel costs in popular international destinations.

Tavistock Development Company's announcement to build a state-of-the-art integrated fitness and wellness center in Lake Nona, Orlando, in partnership with Signet LLC and Integrated Wellness Partners (IWP), is a significant development. 

The new wellness campus is expected to be one of the largest in the country and offer a wide range of health and wellness programs and services for the entire community.

Key players driving the inclusion of this report include notable names in the industry, such as Accor S.A, Canyon Ranch, Four Seasons Hotels Ltd, Hilton Worldwide Holdings Inc, Hyatt Hotels Corporation, Marriott International Inc, Omni Hotels & Resorts, PRAVASSA, Radisson Hospitality Inc, and Rancho La Puerta Inc. These players are instrumental in shaping the landscape of the burgeoning wellness tourism market.