ITB Asia 2023 marks huge success with 42% growth in attendance

02-11-23

With over 1,838 exhibitors and more than 1,300 top-tier industry buyers, ITB Asia 2023 served as a platform for more than 35,000 business appointments, fostering long-term cooperations in the global travel industry

ITB Asia, Asia's leading travel trade show, came to a successful conclusion today. Thousands of industry experts gathered to celebrate travel and forge new connections at ITB Asia, co-located with MICE Show Asia and Travel Tech Asia, and enriched by a multi-track conference.

"The 2023 edition of ITB Asia sent a clear signal: the global travel industry is back on track. We were happy to see so many new players, so many new faces: that is the guarantee of a sustainable future for the whole industry. I hope that many of them will join the ranks of recurring guests at ITB Asia, as we are already starting preparations for next year," says Katrina Leung, CEO of Messe Berlin (Singapore), organizer of MICE Show Asia, Travel Tech. Asia and ITB Asia.

ITB Asia conference: thousands of eye-opening minutes

The conference's rich agenda enhanced the experience attendees could gain in the crowded exhibition halls. Adopting the theme "Accelerating growth: paving the way for new opportunities in travel and tourism," the ITB Asia Conference brought together global thought leaders from across the industry, generating lively discussions on topics critical to the future of MICE, corporate travel, leisure travel and travel technology. Over 160 speakers delivered more than 4000 minutes of speeches in over 100 sessions spanning 3 days in 3 conference halls: Knowledge Theatre, MICE Show Asia and Travel Tech Asia.

ITB Asia to return in 2024

Preparations for next year's show are well underway, with the 17th edition of ITB Asia scheduled for October 23-25, 2024 in Singapore. Booth registration for ITB Asia 2024 is open online, with Super Early Bird rates available until October 31, 2023.