ITB Asia 2023 marks huge success with 42% growth in attendance

02-11-23

With over 1,838 exhibitors and more than 1,300 top-tier industry buyers, ITB Asia 2023 served as a platform for more than 35,000 business appointments, fostering long-term cooperations in the global travel industry

ITB Asia, Asia's leading travel trade show, came to a successful conclusion today. Thousands of industry experts gathered to celebrate travel and forge new connections at ITB Asia, co-located with MICE Show Asia and Travel Tech Asia, and enriched by a multi-track conference.

"The 2023 edition of ITB Asia sent a clear signal: the global travel industry is back on track. We were happy to see so many new players, so many new faces: that is the guarantee of a sustainable future for the whole industry. I hope that many of them will join the ranks of recurring guests at ITB Asia, as we are already starting preparations for next year," says Katrina Leung, CEO of Messe Berlin (Singapore), organizer of MICE Show Asia, Travel Tech. Asia and ITB Asia.