How to capture the interest of Gen Z travelers on social media

17-11-23

Social media undisputedly occupies a healthy territory as part of the inspiration and research landscape. But social media's role in the travel industry goes further than just pretty saved posts.

Social platforms are useful for brands competing for travelers' attention, and companies have taken note, incorporating social media into marketing strategies for years. But capturing and retaining attention requires careful consideration -- especially with an audience like Gen Z -- which has grown up with social media.