Brazil approaches pre-pandemic tourism levels

28-11-23

Minas Gerais, Rio Grande Do Sul and Santa Catarina stand out as Brazil's best performing tourism states.

According to a study by ForwardKeys, a travel intelligence company based in Spain, there is an increase in the interest of international travelers to visit Brazil this December.

This is excellent news for Brazil's travel industry as the country approaches peak season, approaching pre-pandemic levels of international demand and connectivity.

Overall, tickets for international tourist arrivals in December are only 4% behind 2019. However, at the regional level, the recovery is uneven due to different circumstances, such as flight connectivity and dependence on outbound markets of different nationalities of travelers.

The states of Minas Gerais, Rio Grande do Sul and Santa Catarina stand out as the best regional performers, surpassing pre-pandemic travel demand levels in December.

All of this demonstrates that there is strong demand despite limited international flight connectivity to some states.

In fact, seat capacity for international flights finally reached pre-pandemic levels in the fourth quarter, but the reestablishment of international connections is uneven among the states. This situation creates a dependency on gateway airports such as Sao Paulo.

It also shows that the potential for growth is greater, provided air connectivity reaches adequate levels. Insufficient connectivity could increase airfares and discourage travelers during the popular peak season.

Q1 outlook for Brazil: strong long-haul market interest

Travel demand remains strong in Q1 2024, particularly from long-haul markets.

Travelers from Germany, Switzerland and Italy will play a crucial role in keeping the tourism sector active next year. The outlook is also very promising for regional markets such as Uruguay, Chile and Argentina.

Looking ahead to key events in the tourism calendar, ForwardKeys flight search data reveals that Rio de Janeiro's Carnival in February holds strong appeal for international travelers.

The United States, France, Portugal, the United Kingdom, Germany and Spain are the markets most interested in visiting this event, a crucial insight for other destinations looking to promote their "Brazilian Carnival experience" to international audiences.

The uneven recovery of inbound tourism in Brazil highlights the importance of travel intelligence going beyond the "big picture."

Granular data can help tourism operators and organizations drill down into their local and regional challenges and reach the right traveler audiences at the right time.

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