UNWTO leads Communication for Rethinking Tourism

23-05-23

UNWTO brought together branding experts, journalists and content creators under the central message of "putting people first" to rethink the narratives around tourism communications.

In the framework of the 118th session of the Executive Council in Punta Cana, UNWTO held the thematic session with the objective of assessing the evolution of tourism communications. At the meeting, communication experts explored current and future opportunities to more effectively present tourism as a key driver of development, both in traditional media and on content platforms.