Brand Finance launches report on the 100 best cities in the world

19-05-23

The ranking is based on international perceptions and factors such as the best place to visit, to study, to work or to invest, among others, have been assessed.

The new ranking, called the Brand Finance City Index, ranks the world's top 100 city brands according to international perceptions - excluding national perceptions and taking into account only those of foreign respondents - and is based on a global survey of 15,000 people last April in 20 countries on all continents.

In addition to measuring familiarity, the survey asked about the general reputation and personal regard of each city as a place to live, work locally and remotely, study, retire, visit or invest. This assessment was complemented by 45 attributes grouped into seven pillars: business and investment, liveability, culture and heritage, people and values, sustainability and transport, governance, and education and science.

The three best-rated cities in the world were rated differently according to the different areas evaluated. London, with a score of 84.6 out of 100, is the best city brand in the world. Recognised as a centre of academic excellence, it is ranked as the best place in the world to study. It ranks first in the world for great universities and great private colleges, attracting students from all over the world.