Artificial intelligence and technology will shape the future of tourism

14-05-23

Tourism leaders attending MarketHub Americas by Hotelbeds reported that artificial intelligence and technology will be their top strategic priority by 2023.

A survey of the nearly 500 event attendees revealed that 32% plan to adopt AI and technology over anything else this year. This is followed by 28% of companies planning to innovate more. The survey found that 13% plan to offer a more personalised service, 11% to create and use more data, and 9% to focus on the connected journey.

"AI has become the hot topic in the travel industry, but it's a tool that Hotelbeds has been using for some time, mostly to help with customer service through chatbots," said Nicolas Huss, CEO of Hotelbeds. "There's no doubt that the entire travel ecosystem can benefit from this technology. It can not only improve customer service, but also provide a superior personalised experience by remembering preferences and automatically implementing them every time a person books their next trip."