NYC & Company is now New York City Tourism + Conventions
31-03-23
President and CEO Fred Dixon unveiled the new name and identity of the official convention and visitors bureau and promotion organisation for the five boroughs of New York City: New York City Tourism + Conventions.
The destination's new brand design for global travellers includes a new brand strategy and a comprehensive visual identity system comprising a new logo, colour standards, typography, art direction and graphic elements.
The debut of the new name and permanent brand identity was launched in conjunction with the #Whatsgoodnyc social campaign, harnessing the "power of opinion" of the city's 8.5 million New Yorkers, offering them the opportunity to share their views on "what's cool" and what to experience in the city's five boroughs. Tapping into travellers' desire for authentic experiences, the foundation and strength of the new brand comes from their genuine and enthusiastic perspectives shared by a diverse mix of New Yorkers. The campaign will offer insights and tips, as well as recommended activities and excursions through a variety of channels to engage and encourage visitors and locals to explore all that New York City has to offer.