NYC & Company is now New York City Tourism + Conventions

31-03-23

President and CEO Fred Dixon unveiled the new name and identity of the official convention and visitors bureau and promotion organisation for the five boroughs of New York City: New York City Tourism + Conventions.

The destination's new brand design for global travellers includes a new brand strategy and a comprehensive visual identity system comprising a new logo, colour standards, typography, art direction and graphic elements.

The debut of the new name and permanent brand identity was launched in conjunction with the #Whatsgoodnyc social campaign, harnessing the "power of opinion" of the city's 8.5 million New Yorkers, offering them the opportunity to share their views on "what's cool" and what to experience in the city's five boroughs. Tapping into travellers' desire for authentic experiences, the foundation and strength of the new brand comes from their genuine and enthusiastic perspectives shared by a diverse mix of New Yorkers. The campaign will offer insights and tips, as well as recommended activities and excursions through a variety of channels to engage and encourage visitors and locals to explore all that New York City has to offer.

"With more than 56 million visitors to the five boroughs last year, driving tens of billions of dollars in spending for our local economy, New York City isn't 'going back,' it's back," said New York City Mayor Eric Adams. "The new New York City Tourism + Conventions brand reflects the energy and spirit of our city and will make sure everyone knows there has never been a better time to visit the greatest city in the world. I am Mayor of five boroughs and look forward to seeing visitors throughout the Big Apple this year."

"The introduction of our new name and identity marks a significant moment for our organisation," said Fred Dixon, president and CEO of New York City Tourism + Conventions. "Our new brand captures the essence of New York City as a whole: an ever-expanding place that offers diverse and authentic experiences that enrich the traveller and benefit all New Yorkers. This change strategically positions us to continue to lead the city's nearly $65 billion tourism economy. It makes clear our purpose and mission as the official tourism organisation of one of the world's greatest destinations: our commitment to New York City has never been greater."

New social media networks @nyctourism and @nyctourismnews will launch on Twitter, Instagram, Facebook and LinkedIn encouraging New Yorkers and travellers to engage and share using the hashtag #WhatsGoodNYC.

New York City's economic recovery continued in 2022 with more than 56