Generative AI Can Be Used for More Than Just Travel Booking

30-03-23

As announcements have been made around ChatGPT and consumer-facing travel booking tech, other companies have been quietly working away on business-to-business generative AI products. There's more to come, no doubt.

Duve, which provides tech products to more than 1,000 hotel companies, is about to test products powered by the latest version of OpenAI, GPT-4. 

While there has been talk about the wide array of possibilities generative AI could have on the travel industry, most of the attention and action so far has been around consumer-facing travel planning and booking capabilities. OpenAI announced last week that it is partnering with Expedia Ground and Kayak, among a handful of other tech companies, on plug-ins to marry ChatGPT travel itinerary generation and bookings.