Greater Miami & Miami Beach launch branding for the 2026 World Cup

01-06-23

Celebrating "the beautiful game", FIFA and Greater Miami & Miami Beach unveiled #WeAre26, the official brand of the FIFA World Cup 26™.  The launch kicked off the destination countdown to what will be the world's largest single sporting event, spanning three countries - the United States, Canada and Mexico - and contested by 48 teams from around the world.

In June 2022, FIFA, the governing body of international football, announced the selection of Greater Miami and Miami Beach as the host destination for the 2026 FIFA World Cup™. "We are honoured that FIFA has chosen Miami to host the 2026 FIFA World Cup," said David Whitaker, president and CEO of the Greater Miami Convention and Visitors Bureau. "Our team, partners, local authorities, Hard Rock Stadium and community stakeholders have worked tirelessly since 2017 to bring the World Cup to Greather Miami and Miami Beach."