FITUR 2023: expectations exceeded in terms of professional attendance

23-01-23

The first attendance figures for the International Tourism Trade Fair, FITUR 2023 confirm the absolute success of this major tourism event, which has already exceeded all initial expectations. In just its first three professional days, FITUR has attracted 136,000 attendees, which represents 68% more than in 2022, placing it in parameters already very close to the record edition of FITUR held in 2020.

In terms of the digital sphere, FITUR also recorded a major milestone, with traffic to the IFEMA MADRID website soaring exponentially during the first day of the fair alone, reaching an all-time record of 146,000 visits. In this same context, the FITUR LIVEConnect digital platform, which complements the fair with a hybrid format of greater temporal and geographic scope, now has more than 40,000 registrations, compared to 31,000 in 2022.

Likewise, it is estimated that all this movement of arrivals at FITUR will generate an impact on the Madrid economy of approximately 400 million euros.

Institutional support and visits by authorities from five continents

As every year, it is worth highlighting the strong institutional backing FITUR has received, with the support of the Royal Household, which once again provided the finishing touch to the opening day with the presence of Their Majesties the King and Queen of Spain, as well as the Spanish Government. FITUR 2023 was also visited by the President of Guatemala, Alejandro Eduardo Giammattei, this edition's Partner Country; the President of the Spanish Government, Pedro Sánchez; representatives of the UNWTO; 30 Ministers of Tourism from different countries; the Ministers of Economy and Social Affairs of Guatemala; 6 Spanish Ministers; 15 Presidents of Autonomous Communities and Tourism Councillors from 16 communities, and a hundred ambassadors and business representatives, and mayors from different towns and cities in our country. A total of 400 authorities attended this edition of FITUR,

Other major figures for FITUR 2023

The impact of FITUR 2023 has also been reflected in the extensive international media coverage recorded over the first three days, during which 6,300 journalists have been accredited, 5,504 national and 510 international from 46 countries. This is 56% more than in 2022, although the press coverage of the fair during the weekend has yet to be counted.

In the social media environment, during the first two days of FITUR there has been a growth in the community of 3,724 followers, so that FITUR's profiles on Instagram, Facebook, Twitter and LinkedIn now have a total of 288,557 followers. In addition, all publications made during these first days have obtained 1,676,316 impressions. FITUR's Twitter profile was the No. 1 Trending Topic in Spain for the two days the fair was held, with more than 500 mentions per day on this channel.