FITUR 2023: expectations exceeded in terms of professional attendance

23-01-23

The first attendance figures for the International Tourism Trade Fair, FITUR 2023 confirm the absolute success of this major tourism event, which has already exceeded all initial expectations. In just its first three professional days, FITUR has attracted 136,000 attendees, which represents 68% more than in 2022, placing it in parameters already very close to the record edition of FITUR held in 2020.

In terms of the digital sphere, FITUR also recorded a major milestone, with traffic to the IFEMA MADRID website soaring exponentially during the first day of the fair alone, reaching an all-time record of 146,000 visits. In this same context, the FITUR LIVEConnect digital platform, which complements the fair with a hybrid format of greater temporal and geographic scope, now has more than 40,000 registrations, compared to 31,000 in 2022.