TikTok poised to overtake Facebook as young people travel search

20-02-23

According to a new study from Arival and Phocuswright, TikTok will overtake Facebook as the most popular place young people go for inspiration for travel, activities and experiences. The study, which has revealed key data on what travelers want in 2023, concludes that this change is likely to occur in less than two years.

The "Experience Traveler 2023" report reveals that more than one in four adults under the age of 35 already use TikTok as a source of inspiration when looking for new experiences while traveling, while Facebook is losing influence among this age group. And it's not just the younger generation that is setting this trend; More than one in five young people aged 35-54 also turn to the popular video platform to find things to do on vacation.