World's Most Attractive Urban Destinations of 2023 Revealed

12-12-23

Paris was once again named the world's most attractive urban destination, according to an annual report by market research firm Euromonitor International.

The Top 100 Urban Destinations 2023 Index, produced in partnership with data firm Lighthouse, analyzes major cities around the world and ranks them based on criteria such as tourism, sustainability, economic performance, and health and safety.

Europe reigned supreme with seven of the top 10 cities and 63 countries in the top 100. The only non-European cities in the top 10 were Dubai (No. 2), Tokyo (No. 4) and New York (No. 8).

Madrid ranked third, while Amsterdam, Berlin and Rome came in at #5, #6 and #7, respectively. Barcelona and London rounded out the top 10.

Asia performed well in the top 20, with Singapore (11th), Seoul (14th), Osaka (16th) and Hong Kong (17th) making the list.

The report attributes Europe's success to "rapid urbanization and widespread adoption of technology." Travelers now want high-speed Internet, flexible booking options and spaces to work remotely. Euromonitor International says: "Improving sustainability, transport networks and social impact are some of the key objectives cities are embracing today to increase competitiveness, improve their tourism offering and deliver a seamless customer journey."