The Tourism and Society Think Tank will present at FITUR'24 the first "Tourism Intelligence System, regenerative and circular (SIT-RC)

26-12-23

• This proposal has been developed by the Working Group on Science, Technology, Data and Tourism Intelligence, coordinated by Dr. Fernando Molina.

• The TUR-IA platform has incorporated AI as well as a market place for technological tools. 

The collaboration of the members of the Working Group on Science Technology Data and Tourism Intelligence, coordinated by Dr. Fernando Molina, and the strong support of other academic members of the Think Tank Tourist Society, such as Dr. Antonio Roldan University of Dresden, have borne fruit in the SIT-RC and its platform TUR-IA, which incorporates AI (Artificial Intelligence) and generates benefits in the participatory governance of all types of tourist destinations that decide to implement it. 

The SIT-RC System provides support and allows connecting territories that work on common tourism themes, such as Blue Tourism, Religious Tourism, Wine Routes and even future projects such as the Great Andean Route of the Incas.

The combination of Thematic Tourism Intelligence Units and AI will make it possible to generate intelligent networks and routes that will transform the current tourism model into a "regenerative and circular" one that will have a positive impact on local communities and their territories. A transnational perspective that leads to a strategic and digital Governance based on data and informed decisions (Thematic Observatories-Smart Office), which optimize the enhancement of new experiences (specialized marketplace) for a tourist more aware and committed to sustainability in its three economic, social and environmental aspects.

We would like to present all these innovations to you personally at the next International Tourism Trade Fair, FITUR 2024 (Madrid), to confirm agenda: geral@tourismandsocietytt.com