U.S. remains most popular destination for shopaholics

24-08-23

According to the World Travel & Tourism Council (WTTC), the U.S. remains the preferred choice for shopping holidaymakers, as revealed at Virtuoso Travel Week, taking place in Las Vegas, from 13 to 18 August.

“Retail tourism is a thriving market segment of the Travel & Tourism sector in the U.S.”, said WTTC President & CEO, Julia Simpson, during her participation at the event today.

The joint research collaboration between WTTC and the Hospitality and Tourism Research Centre of The Hong Kong Polytechnic University, in collaboration with The Bicester Collection, will be published on 7th September during an event taking place at La Roca Village, part of The Bicester Collection, in Barcelona, Spain.

According to the report, in 2019, retail tourism was worth US$178.2 billion, equivalent to 6% of the Travel & Tourism sector, and can represent more than 15% in some destinations.

Historically, retail tourism has been overlooked by researchers; resulting in limited data for travel providers to plan and invest strategically.