Millennials and Generation Z for experiential travel

28-08-23

Unique experiences are the factor most likely to influence the travel decisions of millennials and Gen Zs, according to a recent survey from travel and leisure online platform Klook.

The Klook Travel Pulse survey, carried out in July by the market research firm Milieu, encompassed 2,400 participants from 12 countries in the Asia Pacific region, including South Korea, Hong Kong, Taiwan, Singapore, Malaysia, Philippines, Thailand, Vietnam, Japan, Australia, mainland China and India.

The survey indicates that 1 in 3 millennial and Gen Z travelers are willing to spend more than twice the average monthly income in Asia, which stands at $1,069, on their next holiday. This translates to an amount exceeding $2,000. The survey further suggests that 1 in 5 Gen Z travelers is willing to spend more than $3,000 on travel, while 1 in 4 millennials would do the same.