10 digital tourism platforms consolidate their position as global leaders

16-08-23

In a packed room at the Brandon Hotel in Houston, the company Buxx Camille in collaboration with the company Alianza Kairo, specialised in strategic studies of tourism and innovation, have presented the study of the 10 digital platforms of tourism that have been most used during the year 2022 and so far this 2023.

1. Google Maps: The tech giant not only helps us navigate city streets, but is also an invaluable tool for exploring destinations before we arrive. With its "Explore" function and the option to search for restaurants, hotels, attractions and more, Google Maps provides a detailed overview of the options available in a specific area. It can also help map routes and calculate travel times, which is essential for planning.

2. TripAdvisor: TripAdvisor is a website widely recognised for its traveller reviews and opinions. It provides information on hotels, restaurants, activities and attractions around the world. Travellers can explore genuine reviews from other tourists and get an accurate idea of what to expect in their chosen destination.

3. Airbnb: For those looking for more authentic and local accommodation experiences, Airbnb is the perfect platform. It offers a wide range of accommodation options, from flats and houses to unique lodgings such as castles and treehouses.

4. Instagram: Although not specifically a travel planning platform, Instagram has become a source of inspiration for travellers. Through hashtags and locations, users can explore photos and videos of stunning destinations around the world, which can influence their travel decisions.

5. Skyscanner: When it comes to finding affordable flights, Skyscanner is an invaluable tool. It allows users to compare prices from different airlines and booking websites, as well as providing flexibility on dates to find the best deals.

6. Expedia: Expedia is a comprehensive website that offers booking options for flights, hotels, car rentals and holiday packages. It also has traveller reviews and itinerary planning tools.

7. Lonely Planet: Known for its travel guides, Lonely Planet also offers online content on destinations, activities and travel tips. Its website is a reliable source for information about different places.

Kayak: Similar to Skyscanner, Kayak allows travellers to compare prices for flights, hotels and car rentals. It also has a flexible search function that can help users find the best deals.

9. Pinterest: Like Instagram, Pinterest is a visual platform that can inspire travellers with images and destination tips. Users can create personalised boards to organise travel ideas and plans.

10. TikTok: Although mostly known for entertainment content, TikTok has also been a place where travellers share short videos of their adventures and favourite destinations. It can provide a unique and fun perspective on different places.

In conclusion, digital platforms have revolutionised the way we plan and explore travel destinations. From the comfort of our devices, we can browse a variety of options, read reviews, get inspiration and make reservations. Whether you're looking for exotic adventures or local getaways, these tools are designed to help you make the most of your next travel experience.