New study reveals travelers prefer a simple, modern experience

13-04-23

According to new independent research commissioned by Travelport, a global technology company that manages bookings for hundreds of thousands of travel providers worldwide, consumers want the travel industry to modernise. The study into what consumers want and expect revealed multiple gaps that explain customers' lack of trust in travel sellers, namely a lack of simplified and intuitive experiences, simple support and transparency. For the travel industry, this insight offers valuable insights and opportunities to generate more sales and customer loyalty.