Online tourism heavyweights spend $14 billion on marketing in 2022

03-04-23

When the world fully reopened to travel in 2022, the four online travel giants - Expedia Group, Booking Holdings, Airbnb and Trip.com Group - shelled out a record amount of money to capture consumers' attention.

Between the four brands, marketing spending (reported by Airbnb and Expedia Group as sales and marketing) was just over $14 billion for the year, surpassing the amount the four companies spent in 2019, which was about $500 million.

Most of that spending came from Expedia Group and Booking Holdings, with the two companies shelling out $6.1 billion and $6 billion, respectively, in 2022.