Over the two days of this edition, 300 industry professionals, leading experts and institutional representatives will benefit from the live debates, keynote speeches and workshops that experienced speakers will bring to Alba.
Among them, David Furer, wine journalist, Harpers, and director of the Wine Future and Green Wine Future programmes; Carlo Petrini, founder of Slow Food; Tanisha Townsend, head of wine at Girl Meets Glass; chef Pilar Rodríguez of Food & Wine Studio and UNWTO Ambassador for Gastronomic Tourism; Mauro Agnoletti, UNESCO Chair, Institute of Agricultural Heritage Landscapes, University of Florence; Marta Domènech Tomas, Director General of Tourism of Catalonia (Spain); Martin Hawke, Head of Global Product, WINERIST; Pamela Lanier, founder of the Sonoma Sustainable Tourism Observatory; Roberta Garibaldi, Director General of the Italian National Tourist Board (ENIT); Niklas Ridoff, CEO of WineTourism. com; David Mora, founder of Wine Tourism School; Filippo Polidori, Food GURU and CEO of Polidori and Partners; Jana Kreilein, founder of the.wine. girl; Julia Zuccardi of Bodegas Zuccardi; Sofía Ruiz Cavanagh, CEO of Wineobs; Martin Lhuillier, Head of Wine Tourism at Atout France, the French National Tourist Office; Luca Balbiano, President of the Italian Urban Vineyards Association; António Pé-Curto, CEO and founder of Alle Wine; and Santiago Vivanco, Vice President and CEO of the Vivanco Foundation.
The Conference also includes a High Level Panel on the Future of Wine Tourism, where the Minister of Tourism of Bulgaria, the Minister of Economy and Sustainable Development of Georgia, the Deputy Minister of Tourism of Greece, the Minister of Tourism of Italy, the Minister of Culture of Moldova, the Secretary of State for Tourism, Trade and Services of Portugal, the Minister of Tourism, Post, Cooperation and Expo of San Marino and the Minister of Trade, Tourism and Telecommunications of Serbia will discuss the policies needed to move wine tourism forward.
Since 2016, the Conference has highlighted the importance of wine tourism for the socio-economic development of destinations and has served as a platform to exchange experiences, identify good practices and promote wine tourism as a tool for sustainable development.