UNWTO and the Government of Italy to hold the 6th World Conference on Wine Tourism

15-09-22

Under the slogan "What's next? Wine tourism meets innovation" and building on the success of the five previous editions, the sixth edition of the Conference will be held from 19 to 21 September 2022 in Alba, in the Piedmont region, the heart of the "Piedmont Wine Landscape: Langhe-Roero and Monferrato", recognized by UNESCO as a World Heritage Site.

With more than 30 international speakers, the Conference will focus on the role of innovation in the future of wine tourism, how wine tourism can become more sustainable and what are the opportunities of digital and social to enhance the wine tourism value chain and create local benefits.