Fahd Hamidaddin, CEO and board member of the Saudi Arabian Tourism Authority, said:

"Saudi is the world's fastest growing tourism destination in the G20 and presents unrivalled new business opportunities for partners looking to deliver experiences in the last unexplored frontier of leisure tourism. Returning to London as a key partner of WTM for the second consecutive year, Saudi will capture the hearts, minds and imaginations of travellers at the world's leading industry event."

Senior members of the Saudi delegation will participate in discussions during WTM London. Fahd Hamidaddin, CEO and board member of the Saudi Arabian Tourism Authority, will join trend expert Rohit Talwar, CEO of Fast Future, on the Future Stage of 'The Future of Travel Starts Now'. On the Sustainability Stage, Saudi Arabia's leaders will showcase the ways in which it is increasing reliance on clean energy, offsetting emissions and protecting the environment, in line with the goals of Vision 2030.

Hotel industry players are investing in Saudi Arabia, demonstrating great confidence in the future of Saudi Arabia's tourism sector. As the world's largest investor in tourism, WTM delegates will learn more about how Saudi Arabia is working with partners to create unrivalled offers and packages for travellers. Today, it is easier than ever for visitors to explore the real home of Arabia. Recently, Saudi Arabia expanded eVisa regulations to allow UK, US and EU residents to apply for a visa on arrival.

In addition, Saudi Arabia is working with business partners and the Saudi Air Connectivity Programme to increase international flight connectivity from 99 to more than 250 destinations by 2030. Earlier this year, Wizz Air launched 20 new routes from Europe to Riyadh, Jeddah and Dammam in Saudi Arabia, offering affordable flights. travel for tourists and residents in Europe and Saudi Arabia.