The tour operator presented the campaign in Samaná during a meeting that brought together the Group's executives, national and international authorities, and the local and foreign press. Present at the event were Tammy Reynoso, Vice Minister of Development - Ministry of Tourism; Mónika Infante, Director of Aeropuertos Dominicanos Siglo XXI (AERODOM); and on behalf of Grupo Piñero: Teresa Arizti, Chief Marketing Officer (CMO) of Soltour Travel Partners; and Genaro Benítez, Country Manager of Bahia Principe Hotels & Resorts in the Dominican Republic.
The meeting coincided with the official start of the season, with the inaugural flight with 275 tourists from Spain and Portugal, which landed on Sunday 3 July at Juan Bosch El Catey Samaná International Airport. This summer route includes a total of 12 flights every Sunday in July until 11 September of this year, which will mean the visit of more than 3,000 tourists who will enjoy the amenities of Bahia Principe Hotels & Resorts and other attractions that the destination has to offer. This figure will soar to more than 4,000 guests considering visitors arriving until the month of December.
Teresa Arizti, CMO of Soltour Travel Partners, said: "The magic of Samana as a unique destination has prompted us to build an operation around this key destination and we are confident that we are on the right track. Samaná best exemplifies that authentic Dominican Republic that awakens the curiosity of international tourists who are looking for a unique, complete and different experience in the destination that goes beyond the sun and beach offer".
For her part, Deputy Minister Reynoso commented: "The materialisation of these flights is synonymous with perseverance, public-private synergy and connectivity, attributes that for this government are key in our mission to take the Dominican offer to the next level, which translates into continuing to position the country as a complete and experiential destination that embraces respect for the environment and greater interaction with the communities.
Thus, the welcome received by tourists who have already set a date to visit Samaná, reflects the dynamism and confidence that the Dominican Republic, and especially the destination, transmits after the challenges experienced in recent years due to COVID-19.
Thus, with this route, Soltour generates an important traffic of European tourists to the Latin American country, and also reaffirms its firm commitment to one of the most exotic areas of the Dominican Republic, the Northeast region. Thus, through a quality and exclusive tourist offer, the tour operator will showcase the unique Caribbean by offering visitors the opportunity to visit, for example, the Haitises National Park, the pristine beaches of Rincón, Las Terrenas and Las Galeras. As well as the spectacular Salto del Limón, the multicultural city of Samaná and the irresistible charm of Cayo Levantado.
Thus, with up to 12 flights until September this year, Soltour reinforces its commitment to value tourism experiences in unique destinations.
