Figures cited from the county’s culture and tourism bureau show that tourism development in Dazhai has brought tangible economic benefits to villagers and created more jobs for them after the village started to develop tourism around 2003.
According to the bureau, the village only received 32,000 visits in 2004, while the number surged to nearly 798,000 in 2019 before COVID-19 emerged.
The villagers’ average income among its 1,212 people of 271 households, also saw a rise from 700 yuan per year ($100) to over 34,500 yuan in 2019, the bureau said. The village received over 600,000 visitors in 2021 despite facing the COVID-19 epidemic, and earned tourism revenue of 528 million yuan that year.
Yang Qingguo, the county’s director of the culture and tourism bureau, said the village has fostered a sustainable development model of sightseeing, cultural experience of the Yao ethnic group and agriculture.
“The Yao people have made their traditional costumes and customs highlights of the village’s tourism, and the development of tourism helps channel funds and resources to the village’s protection of its terraced fields and architecture. It’s a sustainable life cycle,” he said.
He added that the village will continue to develop tourism rooted in the Yao culture and the landscape, and introduce new offerings such as helicopter trips and leisure resorts, to enrich people’s experience.
Jingzhu village, the other village recognized by the World Tourism Organization this year, is located in Wulong district of southwest Chongqing and has heritages of batik dyeing, bamboo weaving and paper cutting arts.
The village promotes the sustainable development of agriculture and tourism. It has a 200-hectare fruit and vegetable base and over half of the villagers work in the tourism industry.
The World Tourism Organization began to award Best Tourism Villages across the world in 2021 to promote the cultural heritage protection and sustainable development of villages. China so far has four villages winning the title, with the other two being Yucun village in Zhejiang and Xidi village in Anhui.
