TAMARA REDONDO

Consultant in Excellence Management, entrepreneurship and positioning of companies oriented to luxury, excellence and high quality (2010-present).

She has accompanied SMEs to compete with (ultra national), Local Identity, Personalisation, Smart Sales, Business Management and Smart Investments. 

Specialist in:

• Positioning SMEs in the tourism sector through analysis, management and alignment of Big Data, Data mining, trends, artificial intelligence and logistics engine and interpretation of reality through robotics and accurate prediction.

• To armour SMEs in catering, hospitality, handicrafts, travel and entertainment with the necessary tools for the analysis of the flow and trends in social networks and Big Data as techniques for differentiation in marketing and selective and personalised sales and digital campaigns with high impact, performance and added value.

• Analysis of opportunities together with entrepreneurs, business people and users of the tourism sector on the competitive advantages in the luxury sector and excellence in both products and services in the face of the barriers that ultra-national companies (Airbnb, Uber and booking) cannot penetrate due to the demand of users and personalisation of services in the luxury market.

• Promote the democratisation of luxury, services of excellence and high standing. 

• To defend society, cultures and local traditions against the power of control capitalism and big tech companies and the risks that accompany digital globalisation. 

2015- present Director at Zafirahome. Madrid. Investments, purchase and sale of luxury real estate.

2006-2013 Director at TALU S. L. Own business. Supplying the luxury market, Madrid, Spain.

Education

Registration for the Online Master of Science in Data Science at Harvard University (2022)

Degree in Business Administration and International Business from the University of Peru of Applied Sciences UPC. (2008).