JUAN MAQUEDA

Communication and creativity professional, who moves between different aspects related to a constantly changing world, its evolution and the best way to communicate. Exploring the most creative and innovative ways to achieve the famous "engagement" of audiences and consumers. 

Founded LatamOne Agency in 2006, an integrated marketing and communications agency with the objective of providing creative, activation and innovation services in Latin America and USA Hispanic. Its objective was and still is to collaborate from an integrated and strategic vision in the development and positioning of brands and concepts, activating and generating non-traditional campaigns at a regional level. Currently the agency has a staff of more than 50 people and has offices in Asunción, Buenos Aires, Miami, San José and Santo Domingo. 

2009, Director of the PRODUCTORA "MEDIA y CONTENIDOS", a company specialised in alternative content for mobile, internet and interactive TV. Second Screen and multiplatform projects were created, with the aim of promoting the use of mobile devices and bringing the user closer to interactive applications associated with television and audio-visual content.

2003, Partner in YUNES / SMA, advertising and activation agency, providing btl, branding and communication services. The Agency consolidates as a leader in the btl market, achieving important recognitions and awards in creativity and activation, until the sale of the Agency to the WPP Group (UK) in 2008.

1993, Founder and Commercial Director of FASTSINGS ARGENTINA. Taking his first steps as an entrepreneur for 22 years, he launches in Argentina the master franchise of FASTSIGNS, a leading visual communication company, providing visual communication, such as stands, posters, signage, scenographies, settings and special productions. 

Awards and Recognition 

• 2007, Most awarded agency in FePI, with 21 awards and recognitions.

• 2007, won awards in 7 categories, three Globes Gold, three Globes Silver and one Globes Bronze.

• 2006, "Mercurio Award from the Argentine Marketing Association to the "Yunes Agency Case".

Education

• Bachelor of Business Administration, University of Belgrano (1995). 

• Specialised in Marketing and Communication, University of Belgrano (1998).