Tomas Cotrina Trigozo
Sustainable fashion with lamista identity (Peru)
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Tomas Cotrina Trigozo
Sustainable fashion with lamista identity (Peru)
The fashion industry is responsible for 20% of total global water waste and produces 8% of greenhouse gases, warns the United Nations (UN). To address this impact, sustainable fashion is emerging as an environmentally friendly trend.
Sustainable fashion, also called ethical fashion, is a part of the growing design philosophy and sustainability trend, which aims to create a system that can be supported indefinitely in terms of environmentalism and social responsibility; it emerges as a crucial response to the environmental and social challenges posed by the conventional textile industry. This approach seeks to minimize the negative impact on the environment, promote ethical and responsible practices in the production and consumption of garments.
Importance of Sustainable Fashion, is the reduction of Environmental Impact: The textile industry is responsible for approximately 20% of global carbon emissions and almost 20% of wastewater, reduce resource consumption and reduce pollution generated during production. For example, it promotes the use of organic and recycled fibers, as well as production techniques that minimize the carbon footprint; promotes a circular economy that encourages the reuse and recycling of textiles, contributing to a system where resources are used efficiently and waste is reduced; transforming the supply chain to be more responsible, from the choice of materials to the end of the product life cycle; it also seeks fair labor improvements, which includes ensuring living wages and safe working conditions for workers at all levels of the production chain.
Sustainable fashion seeks the implementation of fundamental ethical standards to ensure that production is not only environmentally responsible, but also socially just, with awareness for consumers interested in the origin and impact of their purchases. It also responds to this demand by offering products that are not only aesthetically pleasing. This trend has led to a change in market expectations, where quality and durability are more valued over quantity, which has generated sustainable economic opportunities, such as new jobs and business opportunities, especially in sectors related to local and rural production; it also drives a redesign that prioritizes functionality and durability, thus reducing waste associated with passing trends.
Diosa Tiana Flores Ruiz, is a fashion designer and founder of the studio, Docecero7; which for 8 years, has been making its way in textile sustainability; starting with upcycling, a term used in the industry to talk about the recovery of discarded garments to become something new, she tells us: “We recover from flour sacks, sheets, textile waste and other materials, which are important allies to stop the hyper production of fast fashion (fast fashion); which is the second largest pollutant in the world, creating millions of pieces daily; fast fashion brands, work with poor countries, in deplorable conditions for pennies on the dollar; brands like: Zara, SheIn, Temu, among others advances daily and in its process begins in huge landfills of discarded clothing hills and ends in death and diseases of producers.”
“As a brand, we have proposed, to enter into textile salvage recovering the so-called fabrics of the future, giving new life to the other so-called textile waste; we work the importance of Lamista weaving, little recognized locally, nationally and internationally, turning our fabrics into garments, accessories and the attempt not to lose our traditional weaving, handmade by our artisan grandmothers, looking for a way that this custom is not lost in future generations and obtaining unique pieces that survive over the years, for its resistance, our designs are ready to pass from generation to generation”.
“We also contribute to the circular economy: we work with seamstresses, weavers, and local producers, to keep our economy within the rotation of Sanmartincence. Fashion is now treated as a high-risk issue, causing diseases, intoxications and it is impossible to analyze the process, because the fabric they wear, is created based on chemicals and polluting material, that's why its low cost”.
Tiana, is a native of Lamas, since childhood, was marked by the identity of the Kechwa culture, that is why their sustainable designs and inspired by Lamas, were recognized in different fashion shows, in the middle of this year, participated in various internships in Colombia, where he conducted workshops on sustainable fashion and related October, will participate in PERU MODA DECO 2024, the largest fashion event in Latin America, which is held in the city of Arequipa and where it will take, sustainable fashion, with Lamas identity.
Diosa, leaves us, one last message: “Sustainable fashion, is a movement bigger than you can imagine, starting from exchanges, second hand sales and ending in pieces made arts, without harming human beings and our planet. The fabric of the future will be valued as we become aware of what we wear, learn to recognize the material and make smart purchases for the future, not only represents a viable alternative to the current model of mass production, but is also essential to address the pressing environmental and social issues facing our planet. As more brands adopt this approach, its influence is expected to continue to grow, transforming both the industry and consumer practices.”
Author: Tomás Cotrina Trigozo
Coordinator of the School of Tourism and Hotel Management - Ucv Tarapoto.
Cultural manager.
Member of Recinatur.
Collaborator in Peru of the Tourism And Society Think Tank.
Member of the National Association of Journalists of Peru.
The authors are responsible for the choice and presentation of the facts contained in this document and for the opinions expressed therein, which are not necessarily those of Tourism and Society Think Tank and do not commit the Organization, and should not be attributed to TSTT or its members.
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