Carrol Jensen
Shopping Tourism: rules to slash impulse spending
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Carrol Jensen
Shopping Tourism: rules to slash impulse spending
Whether you’re shopping for small things like groceries or big things like a new car, it’s easy to get carried away and end up spending more than you intended.
That’s especially true when stores and websites are designed to encourage you to spend as much as possible, even as inflation is pushing up the cost of nearly everything.
One way to prevent spending regrets is by instituting simple rules to limit impulse purchases.
Retailers are experts at taking away the roadblocks or the friction in the purchasing process,
That means that even if you’ve taken the time to create a budget, it can be hard to stick to it. Consider putting the following rules in place if you’re worried that your spending is on the rise:
Rule No. 1: shop only with cash
If you struggle to stick to your budget when shopping at brick-and-mortar stores, using only cash to make purchases is a good way to force yourself not to exceed your predetermined spending limits.
Leaving your credit cards at home is an easy way to limit the amount of damage you can do.
In addition to making it impossible to spend more than the cash you’ve brought, the physical act of handing over money to a cashier can drive home the impact of spending more than simply swiping a card or tapping your phone.
Rule No. 2: use the smallest basket possible
If you’re just running into a store for one or two items, skip the wheeled cart and use a handheld basket — or no basket at all. That way, you won’t be able to throw in additional items that will hike your bill.
Rule No. 3: sever your relationship with online retailers
Online shopping makes it dangerously easy to complete your purchases — and overspend.
Unsubscribe from online stores’ promotional emails — or redirect them to an email account you check only when you’re about to make a purchase and you’re looking for a discount code.
When you’re constantly seeing those emails come in with the discounts and specials, it’s too easy to click through to the website,, and then you end up buying more than one item.
If you must shop online, sometimes simply finding an item and putting it in your cart can scratch the shopping itch.
Wait a day or two before checking out — that will give you time to consider whether the purchase is something you really want. If you forget about it, it’s probably something you can live without.
Rule No. 4: have an accountability buddy
Whether it’s a romantic partner, family member or close friend, find someone who supports your savings goals or is on a similar path.
Agree to check in with them whenever you’re considering buying something above a certain amount. Simply knowing you’ll need to check in and justify the purchase may help you reevaluate it.
Rule No. 5: take advantage of discounts
Before checking out of a brick-and-mortar store, take a minute to do an online coupon search. You can use browser extensions like Honey to do the same when shopping online.
In addition, we suggest asking sellers if the item might go on sale in the near future. Sometimes, he says, they'll give you the discount early or offer to hold the item for you until you come back to get the sale price.
Rule No. 6: return what you don't want
Even if you've followed all these rules, you may still regret a purchase. The easiest way to fix this is to return the item.
We've all had those moments," he adds. "In most cases, you'll get a 100% refund if the item is undamaged and unused. And now it's easier than ever to return items purchased online.
Author: Carrol Jensen
Executive Advisor of Alianza Kairo and
member of the World Shopping Tourism Network
The authors are responsible for the choice and presentation of the facts contained in this document and for the opinions expressed therein, which are not necessarily those of Tourism and Society Think Tank and do not commit the Organization, and should not be attributed to TSTT or its members.
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