Rob McIntosh
Can Ski Tourism be sustainable? How resorts are going green
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Rob McIntosh
Can Ski Tourism be sustainable? How resorts are going green
Ski tourism has long been a favourite winter escape, drawing adventure seekers to breathtaking mountain landscapes. However, the environmental impact of ski resorts is becoming an increasing concern. From energy-intensive snowmaking to the carbon footprint of travel, the ski industry is facing pressure to adopt more sustainable practices. Fortunately, many resorts are stepping up, finding innovative ways to reduce their impact while still providing an unforgettable experience for visitors.
The environmental challenges of ski tourism
The ski industry relies on cold temperatures and consistent snowfall, both of which are under threat due to climate change. Rising global temperatures have led to shorter ski seasons, forcing many resorts to rely on artificial snowmaking. While this helps maintain slopes, it consumes vast amounts of water and energy, adding to environmental concerns.
Deforestation and habitat destruction are also significant issues. Expanding ski resorts often means clearing forests and disrupting local wildlife. Additionally, the influx of tourists leads to increased energy consumption, waste production, and carbon emissions from transportation.
How ski resorts are going green
Recognising these challenges, many ski resorts are implementing sustainable initiatives to minimise their environmental impact. Here are some of the ways the industry is evolving:
1. Renewable energy-powered resorts
Some of the world's top ski destinations are investing in renewable energy sources to power lifts, lodges, and snowmaking operations. Resorts in Italy, Switzerland, Austria, and France are turning to solar, wind, and hydroelectric power to reduce their carbon footprint. For example, Laax in Switzerland operates with 100% renewable energy and has set ambitious targets to become carbon-neutral. Pila, in Italy’s Aosta Valley, has invested in an extension to its main gondola to reduce road traffic.
2. Sustainable snowmaking techniques
While artificial snow is often necessary, new technology is making the process more efficient. Many resorts are now using snow guns that require less water and energy. Some are also collecting and storing natural snow during peak winter months to use later in the season, reducing reliance on artificial production.
3. Eco-friendly accommodation
Hotels and lodges near ski resorts are also playing a role in sustainability. Many are incorporating green building materials, energy-efficient heating systems, and water conservation measures. Some are even offering incentives for guests who choose low-impact travel options, such as train travel instead of flying.
4. Green transport options
One of the biggest contributors to carbon emissions in ski tourism is transportation. To combat this, many European ski resorts are encouraging visitors to take trains or electric shuttle buses instead of cars. Some resorts even offer discounts to travellers who arrive via eco-friendly transport.
5. Sustainable ski equipment and clothing
A shift is also happening in the equipment industry. Many brands are producing eco-friendly ski gear, using recycled materials and non-toxic waterproofing solutions. Some rental services are expanding their operations, allowing tourists to borrow high-quality equipment instead of buying new gear, which helps reduce waste. This can even include ski clothing rental.
Sustainable ski holidays: Making the right choices
Sustainability in ski tourism isn’t just about what resorts do, it’s also about the choices travellers make. When planning ski holidays, opting for eco-conscious resorts, using public transport, and reducing waste can all make a difference. Small actions, like bringing a reusable water bottle or choosing accommodations with green certifications, contribute to a more sustainable ski experience.
The future of school ski trips
Educational institutions are also recognising the importance of sustainability in travel. School ski trips are a fantastic opportunity to introduce younger generations to responsible tourism. Some travel companies now specialise in organising eco-friendly ski excursions, ensuring students experience the joys of winter sports while learning about environmental stewardship.
Final thoughts
Ski tourism doesn’t have to come at the cost of the environment. With the right strategies in place, resorts can continue offering world-class experiences while preserving the natural beauty that makes skiing so special. Whether through renewable energy, green transport initiatives, or conscious traveller choices, the industry is moving towards a more sustainable future. So, the next time you plan a ski trip, consider how you can be part of the solution, because every small effort counts in keeping the slopes open for generations to come.
Author: Rob McIntosh
He is an avid skier and has worked in winter sports tourism for over 20 years.
The authors are responsible for the choice and presentation of the facts contained in this document and for the opinions expressed therein, which are not necessarily those of Tourism and Society Think Tank and do not commit the Organization, and should not be attributed to TSTT or its members.
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