Juan Camilo Patt Gomez and Antonio Santos del Valle
Chocoshow 2024: a tribute to Colombian cocoa and the tireless work of FEDECACAO
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Juan Camilo Patt Gomez and Antonio Santos del Valle
Chocoshow 2024: a tribute to Colombian cocoa and the tireless work of FEDECACAO
Colombia is recognized worldwide for the quality and diversity of its cocoa, a product that not only delights the palate, but also represents a source of cultural pride and an opportunity for economic development for thousands of rural families. In this context, the Chocoshow 2024, held November 22-24 at Corferias (Bogota), emerges as the flagship event that celebrates and promotes the excellence of Colombian cocoa. This fair, in its sixth edition, managed to make visible the potential of this product and its impact on different sectors, from agriculture to gastronomy, culture and tourism.
The Chocoshow has established itself as a space where producers, entrepreneurs, chocolatiers and consumers meet to pay tribute to a grain that, although small in size, has immense value. Its importance lies in the fact that, in addition to promoting the consumption of chocolate in its various presentations, it highlights cocoa as an engine of progress and social transformation for the communities that grow it. In a country like Colombia, where thousands of families depend on cocoa production, events like this help to generate opportunities, open markets and strengthen the production chain.
The relevance of the Chocoshow lies in its ability to highlight cocoa as a high quality product. Colombia is privileged for its biodiversity, and this is reflected in the different varieties of cocoa produced in its territory. Each region contributes unique characteristics that make it a premium product, appreciated in international markets. The event provides a platform for farmers and producers to showcase the best of their crops, connect with potential buyers and establish strategic alliances to boost their business. At the same time, the Chocoshow promotes the recognition of cocoa as a national emblem and a product with a denomination of origin.
One of the highlights of the event is its educational approach. Through tastings, workshops and cultural activities, attendees have the opportunity to learn about the origin of cocoa, its production processes and its impact on rural communities. This not only generates a greater appreciation for the final product, but also raises consumer awareness of the importance of supporting fair trade and sustainability practices. In addition, the Chocoshow contributes to strengthening the cultural identity around cocoa, promoting gastronomic tourism and positioning Colombia as a key destination for chocolate lovers.
At the heart of the success of Colombian cocoa is the work of the National Federation of Cocoa Growers - FEDECACAO. Since its creation in 1960, this organization has worked tirelessly for the development of the cocoa sector, playing a key role in the transformation of the industry. FEDECACAO not only supports farmers in their daily work, but also leads initiatives that guarantee the sustainability, quality and competitiveness of Colombian cocoa in the global market. The Federation offers training and technical assistance to producers, providing them with tools to improve their agricultural practices and increase their productivity. This includes everything from proper crop management to strategies to prevent diseases and pests, which are essential for maintaining bean quality.
FEDECACAO's work goes beyond the technical and commercial, extending to the social sphere. The Federation promotes projects that strengthen rural communities, improving the quality of life of cocoa-growing families. These projects include educational programs, gender equity initiatives and activities to involve young people in the sector, ensuring the continuity of the cocoa tradition. In addition, FEDECACAO promotes the inclusion and active participation of women in the cocoa value chain, recognizing their crucial role in the production and marketing of the bean.
The Chocoshow and FEDECACAO form a strategic alliance that works together to position Colombian cocoa as a product of excellence worldwide, while improving the living conditions of those who produce it. This event is a showcase to celebrate the talent, effort and dedication of cocoa growers, allowing their stories and traditions to be known and valued. By participating in the Chocoshow, you not only enjoy a unique experience that combines flavor, learning and culture, but also contribute to a country project that seeks to build a sustainable and equitable future.
Innovation is another key pillar of FEDECACAO's work. As administrator of the National Cocoa Fund, the Federation invests in scientific research to develop cocoa varieties that are more resistant and adapted to the country's different climatic conditions, thus ensuring the long-term sustainability of the crop. This research also focuses on optimizing the fermentation and drying processes, crucial steps to guarantee the quality of cocoa and its potential in international markets. At the same time, FEDECACAO promotes fair trade, ensuring that producers receive fair prices for their work and better working conditions, especially in regions where cocoa represents the main source of income.
Dr. Eduard Baquero López. Executive President of the National Federation of Cocoa Growers of Colombia.
The impact of the Chocoshow transcends the national level, as each year it attracts international visitors interested in learning about the roots of Colombian cocoa and exploring its multiple uses. This interest reinforces the idea that cocoa is not only an agricultural product, but also an ambassador of Colombia's cultural and natural wealth. In addition, the event helps consolidate Colombia as a benchmark in the fine chocolate market, a segment that values quality, traceability and sustainable practices.
The Chocoshow is also an opportunity to reflect on the challenges facing the cocoa sector, such as climate change, price volatility and the need for greater investment in infrastructure. These challenges require a joint commitment between producers, government entities, organizations such as FEDECACAO and the private sector to ensure the sustainable growth of Colombian cocoa. Through spaces such as the Chocoshow, conversations and solutions that benefit all stakeholders can be generated.
Ultimately, the Chocoshow 2024 is not just a commercial event, but a celebration of the history, culture and potential of Colombian cocoa. It is a space where the efforts of cocoa growers are translated into unforgettable experiences for attendees, and where the work of entities such as FEDECACAO is made visible and valued. This event is a reminder that behind every chocolate bar there are working hands, dreams and a connection with the land that deserves to be recognized and supported. By attending the Chocoshow, you will not only enjoy the best Colombian chocolate, but also contribute to a project that seeks to transform lives and position Colombia as a leader in the production of quality cocoa. Don't miss this unique experience!
The authors are responsible for the choice and presentation of the facts contained in this document and for the opinions expressed therein, which are not necessarily those of Tourism and Society Think Tank and do not commit the Organization, and should not be attributed to TSTT or its members.
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