Ángeles Nasuh and Antonio Santos
Artificial Intelligence in the transformation of the Fashion Industry
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Other articles by the author: Shopping tourism as an asset in the tourist offer of destinations; Climate Change and its Impact on Tourism; Tourism, crafts and cultural identity ; Community-based tourism and some new management models; Approach to wellness and health tourism; Luxury Tourism Trends. An Observer's Perspective; Global shopping tourism outlook (2024-2031); The Archaeological Site of Gadir as a tourist resource in the city of Cadiz; The Paris Olympics, tourism and a country's image; Tourism in Spain: an economic and social engine with emerging challenges; Magical Towns: history, characteristics and opportunities for Tourism Development; Strategic Tourism and Strategic Tourism Strategy; The Polite fashion brand as an example of shopping tourism: the influence of Ibagué (Colombia) on international fashion; Chocoshow 2024: a tribute to Colombian cocoa and the tireless work of FEDECACAO; The transformation of shopping centres: evolution, strategies and consumer behaviour
Ángeles Nasuh and Antonio Santos
Artificial Intelligence in the transformation of the Fashion Industry
This paper arises from the collaborative effort of the Shopping Tourism Working Group, an initiative led by and Antonio Santos del Valle. This group has been dedicated to exploring the intersections between tourism and the fashion industry, with a particular focus on how technology, especially Artificial Intelligence (AI), is revolutionizing both fields. Nasuh and Santos del Valle have brought together experts from a variety of disciplines to analyze and document these changes, offering a comprehensive perspective on the future of shopping tourism.
The visionary leadership of Nasuh and Santos del Valle has been instrumental in conducting this research. Their expertise in the field of tourism and fashion has enabled the group to approach the topic from multiple angles, considering both the benefits and challenges that AI presents to the industry. Through its leadership, the group has been able to delve into critical aspects such as sustainability, personalization and consumer experience, providing a detailed and well-founded analysis.
This report not only aims to illustrate how AI is transforming the fashion industry, but also to highlight the importance of embracing emerging technologies in an ethical and responsible manner. Through their work, Nasuh and Santos del Valle seek to inspire other professionals to innovate and adapt to these changes, ensuring that shopping tourism remains an engaging and sustainable experience in the future.The fashion industry, known for its dynamism and constant evolution, is being profoundly transformed by Artificial Intelligence (AI). From design to retail to customer experience, AI is redefining the fashion landscape. This article examines how AI is revolutionizing the industry, highlighting its benefits, challenges and long-term implications.
AI is revolutionizing the design process by providing advanced tools that enable designers to explore their creativity and create innovative garments. Complex algorithms analyze large volumes of data on trends, consumer behaviors and preferences, enabling designers to identify patterns and forecast future demands with greater accuracy.
AI-assisted design tools have become valuable allies for designers, allowing them to experiment with styles, materials and patterns more efficiently. These tools not only optimize the design process, but also speed up production. In addition, AI can generate new designs, pushing the boundaries of human creativity and fostering innovative concepts.
Augmented Reality (AR) and Virtual Reality (VR) are transforming the way consumers interact with fashion. AR allows customers to "try on" clothes virtually, visualizing how the garments would look on their body and environment before purchasing them. This not only reduces returns, but also improves customer satisfaction and personalizes the shopping experience.
AI is ushering in an era of unprecedented personalization in fashion. By analyzing each consumer's preferences, measurements and individual style, AI can create customized garments that perfectly fit and reflect the customer's unique personality. This trend not only satisfies individual needs, but also helps reduce textile waste.
The fashion industry faces the challenge of becoming more sustainable, and AI plays a crucial role in this effort. AI can optimize the supply chain, minimize material waste, reduce water and energy consumption, and promote the use of sustainable materials.
Despite its transformative potential, AI in fashion also raises ethical challenges and concerns. Automation could negatively affect employment in sectors such as modeling and manufacturing. In addition, algorithmic biases could perpetuate beauty stereotypes or discrimination. Ensuring transparency, accountability and ethical use of AI in fashion is essential.
AI is reshaping the fashion industry from design to customer experience. Its impact is undeniable and will continue to grow in the coming years. It is crucial to harness the transformative power of AI responsibly, considering the ethical and social implications, to ensure a sustainable, inclusive and innovative future for fashion.
The authors are responsible for the choice and presentation of the facts contained in this document and for the opinions expressed therein, which are not necessarily those of Tourism and Society Think Tank and do not commit the Organization, and should not be attributed to TSTT or its members.
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