The program promises a full experience that takes visitors from bean to bar. There will be live cooking sessions, innovation forums, sensory routes, and meeting spaces for producers, chocolatiers, chefs, and entrepreneurs. Among the confirmed figures are Lupita Vidal, José Ramón Castillo, Gaby Ruiz, and Edna, who will lead workshops and masterclasses focused on emerging trends, cutting-edge techniques, and business models that emphasize local added value. In this way, Tabasco aims to blend professional learning with public enjoyment, creating a platform where knowledge circulates, is tested, and is savored.
The 2025 edition also includes a new prologue that enriches the event’s narrative: the Pre-Chocolate Festival, taking place from November 7 to 9 in Comalcalco, the historical cradle of cacao. This preview will offer artistic, cultural, and gastronomic activities that allow visitors to learn about cacao production in its native territory, participate in tastings and workshops, and meet local producers. Extending the calendar and decentralizing part of the programming strengthens the connection between the festival and the communities that sustain the value chain.
To ensure a dynamic and educational experience, organizers have announced an interactive hall simulating a chocolate factory, creative contests for culinary students, and a variety of family-friendly activities for chocolate lovers. The intention is clear: to turn public fascination into learning while promoting emerging talent that fuels the sector. This agenda is complemented by commercial promotion initiatives aimed at building partnerships with countries along the Maya route, supporting cacao production, and expanding markets for exhibitors.
The festival’s growth is also evident in its economic and positioning goals. The expectation of surpassing 213 million pesos in revenue and drawing a quarter of a million attendees is not an isolated data point—it is supported by a well-curated offering, strong logistics, and effective communication that have turned the event into a benchmark of Mexico’s cultural and tourism calendar. For exhibitors—cacao growers, chocolatiers, artisans, and gastronomy suppliers—the Chocolate Festival functions as a relationship market where they can connect with buyers, test products, and refine brand strategies in front of diverse and demanding audiences.
The 2025 narrative also seeks to highlight what happens behind every chocolate bar: sustainable farming practices, precise fermentation, traceability, fair trade, and creativity in product design. With Spain as guest country and Tlaxcala as ally, the culinary dialogue transcends exhibition to become an exchange of techniques, stories, and solutions. In a global context of growing interest in authenticity and quality, Tabasco doubles down on training, innovation, and local identity—convinced that the competitiveness of Mexican chocolate depends on the strength of its productive and cultural links.
With the Parque Tabasco “Dora María” ready to welcome thousands of visitors for five days of aromas, textures, and encounters, the combination of international scope, immersive content, and a strong focus on producers promises a memorable edition that honors the phrase defining Tabasco: the land where cacao is born. For visitors, the invitation is simple—come with curiosity and appetite, because here, knowledge is meant to be tasted. And for the state, the commitment is clear: to keep consolidating a festival that has become a symbol of identity, development, and hospitality.
