Guanajuato, sanctuary of Day of the Dead

31-10-25

Guanajuato City will once again beat like a great altar from October 29 to November 2, when the city opens its doors to the 7th Day of the Dead Festival. For five days, its tunnels, alleyways, and historic plazas will become the stage for a celebration that honors memory and the soul’s journey, reaffirming Guanajuato as the living guardian of one of Mexico’s most cherished traditions, recognized by UNESCO as Intangible Cultural Heritage of Humanity since 2003. In every offering, in the scent of copal, and in the fiery orange of cempasúchil marigolds, the city pays tribute to those who have departed and gratefully celebrates the miracle of life that continues.

This year, the festival underscores its vocation for cultural dialogue with San Luis Potosí as the guest state, the cities of Real de Catorce and Catemaco as special guests, and China as the guest country. Their presence broadens the symbolic horizon of the festivities and shows how memory transcends borders: worldviews meet, rituals intersect, and new narratives are woven to enrich Mexico’s intangible heritage. From its pre-Hispanic roots—when death formed part of the sacred cycle and Mictlán was both destination and lesson—to its encounter with the Christian calendar, the tradition took shape as a mestizo embrace in which prayers, flowers, pan de muerto, and crosses share space with songs, dances, and ephemeral arts.