Already in 2023, tourism had delivered an impressive performance, contributing €224 billion to the national economy—accounting for 10.6% of GDP. This surge was accompanied by substantial job creation, with nearly 2.8 million people employed directly in the sector. These jobs represent more than 13% of Spain’s total employment, reaffirming tourism's strategic role in generating inclusive and high-quality employment opportunities.
Looking ahead, the WTTC projects continued growth for 2024 and 2025 across all key indicators. In 2024, tourism is expected to contribute €246.7 billion to Spain’s GDP, equivalent to 11.6% of the total, and generate around 300,000 new jobs compared to the previous year. If these forecasts are realized, the sector will support approximately 3 million jobs, underscoring its capacity to boost the economy and reduce unemployment.
Spain ranks among the top five countries globally in terms of tourism’s economic impact, underscoring the strength of its tourism model. This leadership comes at a time of transformation across the industry, where greater emphasis is placed on sustainability, digital innovation, product diversification, and the reduction of seasonality. Alternative segments such as rural, cultural, gastronomic, sports, and wellness tourism are gaining ground over the traditional sun-and-beach model. This shift is helping to spread tourism benefits more evenly across the country and reduce pressure on over-visited areas.
Julia Simpson, President and CEO of WTTC, praised Spain’s achievements, stating that the country “has shown outstanding leadership in tourism development, combining effective public policies with a resilient and innovative tourism industry.” Simpson emphasized that Spain’s tourism outlook is highly promising, particularly if the sector continues to prioritize training, environmental sustainability, and technological innovation as cornerstones for development.
Business leaders across the sector have welcomed the positive forecasts. National and regional tourism organizations agree that these results are no coincidence but rather the outcome of long-term collaboration among public administrations, businesses, and tourism professionals. However, they stress the importance of continued—and even increased—investment in infrastructure, connectivity, and international promotion, as well as regulatory frameworks that enhance Spain’s competitiveness as a tourist destination.
In a global context still marked by economic uncertainty and geopolitical tensions, the strength of Spanish tourism is not only a cause for celebration but also a vital factor for the country’s economic and social stability. The commitment to a smart, inclusive, and sustainable tourism model is paying off, and 2025 could mark the year in which Spain not only breaks all previous records but also proves that tourism remains one of the key pillars of its future economic success.
