Financial independence and the desire to explore the world on their own have led many women to embark on solo travel. According to a survey by Future Partners, by 2025, around 40% of women plan to travel solo, an increase of 8% from the previous year. This is evidence of a societal shift and a growing desire to explore the world independently.
Travel companies have identified this trend and are adapting their services to meet the needs of these female travellers. For example, Natural Habitat Adventures launched its ‘Women in the Wild’ group tours in 2023 and has increased its capacity by 75%, with plans to double it by 2025 due to high demand, especially among older women seeking unique experiences.
Similarly, Road Scholar, a non-profit organisation that caters to travellers over 50, reports that, although only 20-30% of its clients travel alone, the majority of these-approximately 85%-are women. Beth Whitman, CEO of WanderTours, stresses that more and more women feel comfortable leaving their partners or families behind to explore destinations with like-minded female companions.
Financial independence has also played a key role in this trend. Companies such as Girls' Guide to the World have observed a significant willingness among women to invest in high-quality experiences. Doni Belau, founder of the company, noted that 85% of its customers are solo female travellers in search of unforgettable moments.
However, there is no shortage of challenges. Female travellers face unique obstacles, from safety concerns to discrimination in certain places.
Carin Smith, a South African journalist, recounted how she was denied a table at a restaurant in Venice simply for being alone.
To overcome these difficulties, companies such as Audley Travel and G Adventures are implementing measures to ensure safe and comfortable experiences. These include hiring female guides, carefully selecting accommodations and activities, and introducing group dining options. Cruise lines have also joined in, offering single cabins and eliminating additional fares for solo travellers, with Norwegian Cruise Line leading the way by adding 1,000 single cabins to its fleet.
With safety, comfort and personalised experiences at the top of the agenda, the future of solo female travel is bright. As Audley Travel's Heather Heverling points out, this growing segment is inspiring the industry to adapt and innovate, ensuring that women can travel with confidence and independence.
In addition, technology has facilitated this trend. Mobile platforms and apps allow female travellers to plan their itineraries, book accommodation and connect with other female travellers, providing a network of support and security. The digitisation of tourism has simplified the travel process, making it more accessible to a wider audience.
The tourism industry, for its part, is optimistic and continues to adapt to changing market demands. Collaboration across sectors, such as transport, hospitality and technology, is essential to deliver holistic experiences that meet the expectations of today's female travellers.
