Javier Pacheco, coordinator of the project, stressed that the main benefit of these events is learning. The European Union funding represents a vote of confidence in the capacity and commitment of the organisations to face the challenges that arise in global commercial scenarios such as Biofach or CoffeeFest.
Víctor Cordero, manager of Red Ecolsierra, highlighted that the fair allowed the representatives of the organisations to gather valuable information to improve the cultivation and processing processes, responding adequately to the high demands of the market. He pointed out that the conditions of the territory, the commitment of the families and the tradition of organic production provide a plus that is highly valued today. He also mentioned the importance of the European Union's Deforestation Free Products Regulation and Due Diligence, which emphasise the protection of forests as a reference for the marketing of products that meet these requirements. In this context, work is being carried out on a pilot project called Deforestation-Free Sierra, with the aim of guaranteeing the development and progress of families and farming communities in the area.
On the other hand, from 15 to 17 February, representatives of the cooperatives and producer associations of the Sierra Nevada participated in CoffeeFest, an event with wide visibility to promote the culture of high quality coffee. Through conferences, talks, launches, workshops, business rounds and tours of coffee shops in Madrid, the event seeks to bring coffee lovers closer to the industry, showing ways for innovation and diversification.
Sandra Palacios, legal representative of Cooagronevada, said that these international meetings allow organisations to be more visionary, share experiences with others in the solidarity sector and demonstrate their ability not only to plant, but also to transform what they grow while maintaining high quality standards. He also stressed that these experiences help to understand where associations and cooperatives should direct their efforts in order to be increasingly competitive and efficient in the use of their resources.
In order to prepare themselves adequately, the representatives of the producer organisations were trained in marketing-related topics, with the aim of identifying their target audience, the differentiating characteristics of their products, the narratives to capture the attention of their audiences, and aspects related to strengthening their business models in the global context.
The Organic and Inclusive Future project financially supports the participation of these organisations in Biofach and CoffeeFest, as part of the objective of strengthening the productive and commercialisation aspects of the associations and cooperatives of the Sierra Nevada de Santa Marta, facilitating spaces for commercial exchange, visibility and access to marketing channels.
In addition, the project seeks to improve the impact of producers' organisations on public policies and to strengthen the governance and participation of young people, women, indigenous peoples and vulnerable populations. These efforts are part of the EU's Global Gateway strategy, which promotes partnerships between the private and public sectors to boost employment, growth and social cohesion. By working hand in hand with civil society organisations, it recognises their key role in a just and sustainable transition, boosting value chains, investments and inclusion in Colombia's most remote territories.
The participation of these organisations in international events such as Biofach and CoffeeFest not only allows them to showcase the quality of their products, but also to learn about trends and transformations in the global market, strengthening their capacities to consolidate more profitable negotiations for their partners. These experiences enrich the producers' knowledge and provide them with tools to improve their processes, adapt to the demands of the international market and guarantee the sustainability of their agricultural practices.
The Sierra Nevada de Santa Marta, with its biological and cultural diversity, offers unique conditions for the production of high quality coffee and cocoa. The agroecological practices implemented by these organisations not only contribute to the conservation of the environment, but also ensure organic products that comply with international certifications, opening doors to more demanding and conscious markets.
Collaboration between farmers' organisations and international entities, such as the European Union, is fundamental for the sustainable development of the region. This type of alliance allows for the exchange of knowledge, the improvement of agricultural techniques and the opening of new markets, directly benefiting farming families and strengthening the local economy.
Likewise, cocoa tourism in the Sierra Nevada de Santa Marta offers visitors a unique experience by connecting with local culture and traditions. Places like Minca allow tourists to learn about the process of cocoa cultivation and production up close, promoting ecotourism and supporting local communities. These initiatives not only enrich the region's tourism offer, but also contribute to sustainable development and the conservation of cultural and natural heritage.
