Boluarte also announced a set of measures aimed at enhancing the industry's competitiveness. These include the formalization and training of small tourism operators, the launch of a global campaign to promote Peru, and the establishment of international alliances to open up lesser-known destinations. These efforts seek to diversify the national offer, improve visitor experience, and rebalance economic development in regions with lower tourist influx.
Perú Travel Mart 2025 brings together over 400 participants from both Peru and abroad, including travel agencies, tour operators, airlines, hotel chains, and tourism-specialized universities. In a highly conducive environment for networking, the event features around 800 business meetings, roundtables on sustainable management, workshops on digitalization and tourism innovation, and presentations of successful cases in ecotourism and community-based tourism. Organizers expect the event to generate up to 120 million dollars in potential investment for the upcoming year, underscoring its economic relevance.
One of the highlights of this edition is its strong focus on sustainable and community-based tourism. During the inauguration, artists from various regions showcased representative performances — including dances, music, and ancestral rituals — and a food fair was held featuring traditional dishes such as Lima-style ceviche, pachamanca, juane, and Amazonian desserts. This cultural display not only celebrated Peruvian identity but also offered attendees a vivid illustration of the country’s vast culinary, artisanal, and ecological richness.
Regional authorities used the platform to unveil innovative tourism projects. Cusco proposed expanding Inca routes beyond the traditional circuit, while Loreto and Madre de Dios introduced wildlife and flora observation circuits in the Amazon. Likewise, Puno promoted immersive experiences with highland communities, and Arequipa and Lambayeque emphasized adventure tourism options involving geological formations and scenic railway tours. The goal is to attract international markets seeking authentic and sustainable travel experiences.
During the business roundtable, tourism operators from Europe, Asia, North America, and Oceania showed increasing interest in including in their catalogs packages that feature stays in native communities, eco-hiking, cultural tours, and culinary workshops. These offerings enhance Peru’s profile in high-value tourism segments where sustainability, authenticity, and visitor well-being are top priorities.
The event also served as a forum for discussing key challenges, such as improving access to remote areas, professionalizing the sector's human resources, and urgently protecting the nation’s cultural and environmental heritage. International experts shared global trends, best practices, and management models that can be adapted and implemented in Peru to promote balanced tourism development.
The three-day event will feature keynote speeches, interactive sessions, and presentations on cutting-edge technological innovations for tourism — including booking platforms, digital marketing, data management tools, and solutions for tracking tourists’ ecological footprints.
The closing of Perú Travel Mart 2025 is expected to be as significant as its opening. The agreements and initiatives born from this event are anticipated to shape the industry's trajectory in the coming years, advancing a vision that combines economic growth, social inclusion, and environmental stewardship. For the government, representing Peru in such a venue also means committing to a decentralized development model: every region must benefit, showcase its offer, and protect its heritage.
More than a showcase of Peru’s astonishing cultural, natural, and gastronomic wealth, Perú Travel Mart 2025 reaffirms tourism as a powerful tool for social transformation. Thanks to the vision of public authorities, entrepreneurs, and local communities, the event positions itself as a catalyst for investment, innovation, and sustainability — consolidating Peru as one of the most attractive destinations in the world for travelers seeking genuine and unforgettable experiences.
