New York enhances its luxury tourism for 2025 and beyond

07-07-25

New York City is undergoing a significant transformation in its tourism strategy, placing a strong focus on attracting high-net-worth travelers. Although this segment represents just 17% of total visitors, it generates up to three times the economic impact of the average tourist. The objective is clear: to solidify the Big Apple as a top-tier destination for elite tourism in 2025 and the years to come.

In 2024, New York welcomed approximately 10.7 million affluent travelers, marking a 23% increase compared to 2019. During the same period, total visitor numbers reached 64.5 million, with direct spending estimated at over $51 billion and a total economic impact nearing $79 billion. These figures not only underscore the financial value of luxury tourism but also reflect the strategic importance placed on this segment by NYC Tourism + Conventions, under the leadership of President Julie Coker.

The agency’s vision emphasizes sustainable and targeted growth. Understanding the demand for personalized service, the new strategy introduces exclusive tools for travel advisors, targeted marketing campaigns, and partnerships with premium travel agency networks. Among the highlights are a password-protected “Luxury Hub,” a dedicated luxury module in the NYC Travel Trade Academy, and an updated B2B guide complemented by curated content on nyctourism.com/luxury.