Leadership of the United Arab Emirates in global tourism

02-07-25

In recent years, the United Arab Emirates (UAE) has solidified its position as a key player in the global tourism landscape. This rise to prominence is exemplified by the appointment of Shaikha Al Nowais, a UAE national, as the new Secretary-General of the World Tourism Organization (UNWTO) starting in January—a nomination that symbolizes the country's growing leadership in the sector. According to Mabrian, an international tourism intelligence firm, the UAE is “redefining the global tourism landscape through deliberate and far-reaching strategies, infrastructure investments, and a deep understanding of the constantly evolving preferences of travelers.”

In 2024, tourism accounted for 13% of the UAE’s GDP, which includes the emirates of Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al-Quwain, Ras Al-Khaimah, and Fujairah, according to data from the World Travel & Tourism Council (WTTC). That figure is expected to reach 14% by the end of this year, confirming the country as a top-tier global destination. This remarkable growth is underpinned by a long-term strategic plan launched in the 1990s, which blends air connectivity, product innovation, and sustainable development.